Hands-on SEO audits · local & ecommerce
Know exactly what's holding your rankings back.
We go through your site by hand, page by page, rank every fix by impact, and hand you the suppliers we use ourselves.
Nothing is charged until we've reviewed your application.
50-200%typical ranking increase across client keywords
+320positions gained across a store's keywords in one month
16xmore search impressions for a new site in 8 months
+15positions in 5 days on a money keyword, from page two to the top two
01
From guessing to knowing
One application. One deep audit. Everything you need to fix it.
Step 1
Apply
Tell us about the business and put every question into the application.
10 minStep 2
Start
We go through your live site, Search Console and backlinks by hand.
By handStep 3
Review
Every finding ranked P1 to P4 with a before and after. Judge the depth yourself.
P1 to P4Step 4
Unlock
The fix list, the supplier vault, our processes and a 60-minute call.
Yours to keep02
Nine areas. Every page.
01Penalty & updates
Manual actions, the exact date of any drop, and whether it's a penalty, algorithmic suppression or something on your end.
02Indexing & technical
Canonicals, noindex headers, sitemaps, filter URLs and redirect chains.
03Duplicate pages
City pages, templated content and supplier copy measured page against page, images included.
04Content quality
Thin pages, pages doing two jobs, and what to merge, keep or retire.
05Internal links
Links pointing at redirects, orphan pages, and whether your money pages get the weight they should.
06Backlink profile
Which links are worth something, which to disavow, and how to check if a linking domain is penalized.
07Anchor plan
Anchors pulled from your own Search Console data and matched to pages stuck on page two.
08ClassifiedOn-page & schema
Titles, H1s, meta and structured data.
09ClassifiedCompetitors
What the sites above you have that you don't.
Two areas stay classified. They come with your audit.
03
Not another tool export
The usual SEO report
Generated
- Hundreds of warnings, no order
- Checked by software
- Your questions never asked
- Ends with a 12-month retainer
- "Leave the links to us"
Audit for SEO
Hands-on
- Every fix ranked P1 to P4
- Checked by a person on your live pages
- Every question answered in writing
- No retainer. Do it yourself or hire it out
- Our actual supplier list
04
How penalties happen & how you recover
Most "penalties" aren't penalties. Knowing which one you have decides the fix.
How it happens
Manual action
A person at Google reviews your site and applies a penalty, usually for unnatural links, spam or thin doorway pages. It shows up in Search Console under Manual actions.
Algorithmic suppression
No message, no notice. A core or spam update re-scores your site and your rankings drop overnight. This is far more common than a manual action.
Self-inflicted
A stray noindex header, a botched migration or redirect chain. Looks like a penalty, but the cause is on your end.
Usual triggersBought links on spam networks · templated city pages · mass-produced thin content · exact-match anchor overuse · hacked or injected pages
How you recover
- Confirm what it is. Check Manual actions in Search Console and line the drop date up with Google's update history.
- Find the cause. Links, templated pages, thin content or a technical mistake. Usually it's more than one.
- Fix it at the root. Merge or rewrite the pages, remove or disavow the bad links, fix the headers and redirects.
- Disavow what you can't remove. We help you build the file and show you how to check if a linking domain is penalized.
- Ask for review, or wait for the re-score. Manual actions get a reconsideration request. Algorithmic drops recover as Google re-crawls, often around the next core update.
05
Insider tips we don't publish
A few of the things every audit covers. The answers are in your report.
Why redirecting old pages to your new ones can carry a penalty with them.
Unlocks with your auditWhy Google often ranks the wrong page on your site, and the one internal link that moves it to the right one.
Unlocks with your auditHow we vet a link seller in 10 seconds, before paying a cent.
Unlocks with your auditThe vault
We'll show you where we buy & how we work.
Most agencies resell links from the same handful of suppliers at a markup. Your audit opens the vault: our suppliers and the exact processes we follow.
- Supplier names & contacts. The people we actually order from.
- Vetting SOPs. How to check a vendor's sites before you pay.
- Anchor & placement rules. Which anchors, where, how many.
- Disavow & penalty checks. We help you build your disavow file and show you how to check if a domain is penalized.
- Who to hire if you'd rather not do it yourself.
TypeSupplierProcess
Niche edits
Guest posts
Citations
Digital PR
Disavow
06
One audit. One price.
SEO audit + the vault
$4,000
USD, one time
$2,000to start the audit
$2,000after you've seen the audit
- Every finding ranked P1 to P4
- Before & after using your own pages
- Every question answered in writing
- The vault: suppliers, pricing, SOPs
- 60-minute call to walk through it
Add-on
Running Google or Meta ads?
Add an ads audit to the same report. Tick it on the application and we'll quote it with your audit.
Follow-up calls
Get it all in the first time
Extra calls are $1,000 each. Most clients only book another once they've seen results they're happy with.
Done for you
No retainers
We'll point you to the agencies that execute at scale, or you can buy links through us.
07
Fair questions
How is this different from an SEO report tool?
Tools give you hundreds of warnings with no order. We go through your site by hand, confirm each issue on your live pages, and rank the fixes by what will actually move rankings and revenue.
Why do I have to apply?
The audit only works with the full picture up front. The application tells us what you've tried, what you've spent and what's worrying you, so the audit answers your questions.
Why a deposit first?
You shouldn't have to trust us blind. The deposit gets you the audit, so you can judge the work before paying the balance.
Do you do the fixes?
Not on a retainer. You get everything you need to do it yourself or hand it to a team. If you want links, we're one of the suppliers in the vault.
Is my traffic drop a penalty?
Potentially. Most drops turn out to be algorithmic suppression, technical mistakes or templated pages, but we know exactly how to check. Working out which one you have is the first thing the audit does.
Can you help with a disavow?
Yes. We flag the links worth disavowing, help you build the file, and show you how to check whether a linking domain is penalized, so you can vet links yourself from then on.
Stop guessing.
Start fixing.
The application takes about ten minutes. Put every question in and we'll answer them all.